Peter Pendleton
Red Tree Theatre
Coast Box Office
“You never know how far you're gonna go if you don't jump.” – Robbie Fairchild
The Myth - Shows Sell Themselves
Marketing Essentials
They don't. No show sells itself! Some shows can benefit from a pre-existing, well-known "story" in the hearts and minds of your potential audience. If this is the case, and you can substantiate it, then your story-crafting just got a lot easier. But you still have to push that…