Spencer Johnston

Central Coast Music Factory

Coast Box Office

“Time goes on. So whatever you're going to do. Do it. Do it now. Don't wait.” – Robert De Niro

Marketing Essentials
The Myth - Shows Sell Themselves

Marketing Essentials

They don't. No show sells itself! Some shows can benefit from a pre-existing, well-known "story" in the hearts and minds of your potential audience. If this is the case, and you can substantiate it, then your story-crafting just got a lot easier. But you still have to push that…

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