Global Creatures
Producers of Moulin Rouge! The Musical, King Kong, Muriel's Wedding The Musical, Strictly Ballroom The Musical, Walking with Dinosaurs - The Arena Spectacular and How to Train You Dragon.
Producers of Moulin Rouge! The Musical, King Kong, Muriel's Wedding The Musical, Strictly Ballroom The Musical, Walking with Dinosaurs - The Arena Spectacular and How to Train You Dragon.
The Promise
Marketing Essentials
Focus on selling the experience. It's the promise of what will happen to that person when they are sitting at your event and the show starts. It is not happening before then so you have to fabricate the experience in a way that makes it compelling. A brand promise is a value or experience your…
