Sydney Festival

Every January, Sydney Festival starts the new year with a bang, transforming the city with a bold cultural celebration based on critical ideas and cutting-edge art and performance.

Every January, Sydney Festival starts the new year with a bang, transforming the city with a bold cultural celebration based on critical ideas and cutting-edge art and performance.

Marketing Essentials
Start Early

Marketing Essentials

Market Early. Do not wait until a week before opening to start selling your story. Start promoting your event as soon as you decide to do it and have the rights. Build in the detail as you go. Topic traction takes time so the earlier you begin across your channels, especially the internet, the…

See our Marketing Guide