A Laugh And A Half
Perhaps more than a business, we are a comedy collective. In 2015, to help promote our solo shows at the 2015 Sydney Fringe Festival, a group of us put together a couple of showcase performances. Our shows surprised us by selling out online several days before they opened, which worried us that perhaps the audiences knew something we didn't, especially as we hadn't even had a chance to bribe and cajole our friends and family to come before the shows sold out.
The Promise
Marketing Essentials
Focus on selling the experience. It's the promise of what will happen to that person when they are sitting at your event and the show starts. It is not happening before then so you have to fabricate the experience in a way that makes it compelling. A brand promise is a value or experience your…