Melbourne International Comedy Festival

Melbourne becomes comedy capital of the UNIVERSE each April, as we take over the city with an enormous program of stand-up comedy, cabaret, theatre, street performance, film, television, radio and visual arts.

Melbourne becomes comedy capital of the UNIVERSE each April, as we take over the city with an enormous program of stand-up comedy, cabaret, theatre, street performance, film, television, radio and visual arts.

Marketing Essentials
The Myth - Shows Sell Themselves

Marketing Essentials

They don't. No show sells itself! Some shows can benefit from a pre-existing, well-known "story" in the hearts and minds of your potential audience. If this is the case, and you can substantiate it, then your story-crafting just got a lot easier. But you still have to push that…

See our Marketing Guide