Burn the Floor

Developed in 1997 & touring regularly since 1999, BTF is the "toughest dance show in the world". Follow our shows, meet our company, join our culture

Developed in 1997 & touring regularly since 1999, BTF is the "toughest dance show in the world". Follow our shows, meet our company, join our culture

Marketing Essentials
The Myth - Shows Sell Themselves
Marketing Essentials

They don't. No show sells itself! Some shows can benefit from a pre-existing, well-known "story" in the hearts and minds of your potential audience. If this is the case, and you can substantiate it, then your story-crafting just got a lot easier. But you still have to push that…

See our Marketing Guide