Burn the Floor

Developed in 1997 & touring regularly since 1999, BTF is the "toughest dance show in the world". Follow our shows, meet our company, join our culture

Burn the Floor

Burn the Floor

Developed in 1997 & touring regularly since 1999, BTF is the "toughest dance show in the world". Follow our shows, meet our company, join our culture
The Promise
Marketing Essentials

Focus on selling the experience. It's the promise of what will happen to that person when they are sitting at your event and the show starts. It is not happening before then so you have to fabricate the experience in a way that makes it compelling. A brand promise is a value or experience your…

See our Marketing Guide

The Latest Show News

Other Events by Burn the Floor