Burn the Floor
Developed in 1997 & touring regularly since 1999, BTF is the "toughest dance show in the world". Follow our shows, meet our company, join our culture
Burn the Floor
Developed in 1997 & touring regularly since 1999, BTF is the "toughest dance show in the world". Follow our shows, meet our company, join our culture
The Promise
Marketing Essentials
Focus on selling the experience. It's the promise of what will happen to that person when they are sitting at your event and the show starts. It is not happening before then so you have to fabricate the experience in a way that makes it compelling. A brand promise is a value or experience your…
