Sydney Gay and Lesbian Mardi Gras
Sydney Gay and Lesbian Mardi Gras (SGLMG) is an LGBTQIA+ not-for-profit member-based organisation that produces the Sydney Gay and Lesbian Mardi Gras Parade and Festival and several other events and supportive initiatives throughout the year. SGLMG was built on the foundations laid by early community activists who fought for LGBTQIA+ rights in a time of wide-spread, institutionalised oppression and discrimination. Year-round, we also develop initiatives that celebrate our LGBTQIA+ identity, champion creative expression, challenge injustice and elevate diverse voices. We proudly provide a platform for our communities to share with the world.
Sydney Gay and Lesbian Mardi Gras (SGLMG) is an LGBTQIA+ not-for-profit member-based organisation that produces the Sydney Gay and Lesbian Mardi Gras Parade and Festival and several other events and supportive initiatives throughout the year. SGLMG was built on the foundations laid by early community activists who fought for LGBTQIA+ rights in a time of wide-spread, institutionalised oppression and discrimination. Year-round, we also develop initiatives that celebrate our LGBTQIA+ identity, champion creative expression, challenge injustice and elevate diverse voices. We proudly provide a platform for our communities to share with the world.
The Promise
Marketing Essentials
Focus on selling the experience. It's the promise of what will happen to that person when they are sitting at your event and the show starts. It is not happening before then so you have to fabricate the experience in a way that makes it compelling. A brand promise is a value or experience your…
