Events in February
★ A HIT ★
On until May
MJ The Musical
Michael Cassel Group & Sydney Lyric Theatre
Startin' Somethin' in Sydney
The Promise
Marketing Essentials
Focus on selling the experience. It's the promise of what will happen to that person when they are sitting at your event and the show starts. It is not happening before then so you have to fabricate the experience in a way that makes it compelling. A brand promise is a value or experience your…
