NEW BRAND FOR A NEW ERA
Since its inception 50 years ago, the Australian Chamber Orchestra has playfully, but pointedly, disrupted expectations of what an orchestra, and an orchestral experience, can be.
For many of you, that is one of the things you love most about the ACO, and that mission has imbued our brand and our identity.
From Greg Barrett's iconic and quirky logo featuring an in-action Richard Tognetti, through the various incarnations that have brought us to today, our brand has continued to evolve.
For our 50th Anniversary we unveil a new brand and new logo, designed by our long-term creative partners Moffitt.Moffitt.
Elegant and sophisticated, open and inclusive, it pays homage to the past while celebrating our ambition and commitment to the future.
: Simon Lekias
Creative Direction: Moffitt.Moffitt.
#ACO50 #ACO25Season #AustralianChamberOrchestra.
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